机构简介
CrossoverCo.LtdShanghaiisabrandmarketingspecialistwhichalsofocusesoncross-bordermarketingandtheintegrationofcreativeindustryresources.Ourbusinessmodelfocusesonbrandmanagementandtheintegrationof"3On".Thisisstrengthenedthroughour"OnAir,Online,OnSite"and"Necklace"model,promotingcross-sectoralinterdisciplinaryco-operationforamorevaluedcrossbranding.
BrandOperations:
-Wearepartnersofwell-knowncartoonbrandssuchasKungFuPanda(DreamWorks),Plantsvs.Zombies(PopCap)andseveralothers.
-WehaveahandinthepromotionofWuzhenCityTourism,RoseWeddingTravelsandseveralotherbrandsinthesamecategories.
-Wearehelpingmorebrandsachievecross-borderco-operationsinhopesofcreatingaculturalbrand
"3On"businessoperations:
-OnAir:Wehaveco-operatedwithHunanTvandothermediacompaniesonlarge-scaledgroundactivitiesandplayedahugepartintheenforcementoftheplanningareas.
-OnSite:Wearepartnersofmultiplethemedparkswhichprovideprofessionalcareerexperiencesforchildrentosample.Providingplanningadvicefornewculturalestateprojects.
-Online:Weprovideclientswithcustomizedinteractivewebsites,onlinecommunitiesandmobilephonegameswithimplantedbranding.
NecklaceModel:
"Culturalandcreativeindustriesarerepresentedaspearlsandarescatteredinalldifferentcorners.Crossover'sjobistofindthesepearls,retrievethem,polishthemtoshineandfinallystringingthemuptoformaneye-catchingnecklacefilledwithvalueandquality."
-Weareactivelyinvolvedinbrandplanning,channeldevelopment,promotionalactivitiesandotherservicestothewholecase
-Wefocusonnetworksandnewmediaoperationsandcommunications
-Weprovidestrategicplanningoftrendyculturalactivitiesforinternationalcommercialbusinessdistricts
-Wearealsointhemidstofcreatingmoreintegratedmarketingcases
Weneedyourparticipationandinput!
跨界公司招募跨界人才
上海跨界市场营销有限公司，创意产业的资源整合者和品牌营销专家，专注于品牌运营与“三在”整合业务。致力于通过“在播在线在场”和独特的“项链模式”，促成跨行业、跨领域的合作，为有价值的品牌跨界衍生更大价值。
品牌运营：
－我们是功夫熊猫、植物大战僵尸等知名动漫品牌的合作伙伴
－我们与乌镇旅游、玫瑰婚典等时尚旅游、婚庆品牌共同发展
－我们还在帮助更多更潮更炫的文化品牌实现跨界合作
三在业务：
－在播：我们与湖南卫视等媒体合作，进行大型地面活动与栏目植入的策划执行
－在场：我们是多家体验乐园的合作伙伴，也为新型文化地产项目提供规划咨询
－在线：我们为客户量身定制互动网站建设，或网络社区、手机游戏植入方案
项链模式：
“文化创意产业里的各个角落散落着许多珍珠，跨界的工作就是要把珍珠找回来，擦拭亮丽，链接成串串夺目的项链。”
－我们积极投入企业品牌规划、通路建设、促销活动等全案服务
－我们注重网络和新媒体的运营和传播
－我们为国际商业街区策划执行系列时尚文化活动
－我们还在创造更多整合营销案例
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